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About Kevin Baxter
I grew up fishing on Kentucky Lake with my dad since I was in diapers. Little did I know those after school trips would turn into a passion that I continue to feel burn inside me at the age of 33 years old. I have worked in the outdoors industry for almost 15 straight years weather it is behind a camera lens, editing suite, or behing an e-commerce website. I have been coined the nickname of "The-Baitman" due to my above average knowledge and insight of fishing tackle. From old to new I have always been able to dissect the inner and outer workings of almost any bait on the market. This helps me educate anglers on what and why they should chose the baits they are or aren't throwing
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We exist to empower anglers through measurement, learning, and collaboration using both data and technology. We hope that anglers find our private fishing platform the perfect tool to elevate their fishing experience. Plan, record, and relive all while catching more fish. Tight lines!
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